Simplifying the fuel ordering and delivery experience
FuelGenie is a digital fuel-delivery platform that helps customers order fuel and manage the delivery journey digitally. I worked on the mobile experience across onboarding, customer setup, delivery location, product discovery, fuel selection, order confirmation and delivery tracking.
FuelGenie is a digital fuel-delivery platform that helps customers order fuel and manage the delivery journey digitally — from onboarding and customer setup, through delivery location and product discovery, to fuel selection, order confirmation and delivery tracking.
I worked on structuring and designing the mobile experience, focusing on making the fuel ordering journey simple, clear and easy to follow.
Fuel ordering involves multiple steps before a delivery can be completed — from setting up customer information and delivery location to selecting fuel and confirming an order. The challenge was to create a simple, structured experience while keeping important delivery information visible throughout the journey.
Created a focused entry experience that introduces the product and guides customers into the ordering journey.
Structured customer information and delivery-location details so the required information is captured before placing an order.
Designed the product and fuel-selection experience to make choosing the required fuel and delivery details straightforward.
Brought important order and delivery information together before the customer confirms the order.
Provided a clear success state after the order was placed, helping customers understand their request had been received.
Designed the tracking experience to give customers visibility into the delivery journey after placing an order.
The complete mobile journey from introducing FuelGenie and setting up a customer profile to selecting fuel, confirming an order and tracking its delivery.
Keep each step focused on the information and action required at that moment.
Make location, fuel and order details easy to understand before confirmation.
Give customers clear feedback after placing an order and during delivery.
Structure important actions and information for a focused mobile experience.
Designed a complete mobile fuel-ordering journey from onboarding to delivery tracking, with a focus on reducing friction, improving clarity and helping customers understand what happens at every stage of their order.
Client Project. This case study presents selected project screens and my design contribution. Confidential client information, internal product details and private data have not been included.